Why You Should Start Your Fall & Holiday Promo Planning Now (Yes, in July!)
July is the perfect time to start planning your fall and holiday promotional strategy
We all want to think about winter and the holiday season right now, right? While most people are still in full summer mode, and who can blame them, savvy marketers know that July is the ideal time to start planning for fall and holiday promotions. The most impactful promotional product campaigns don’t usually happen overnight—they’re thoughtful, well-timed, and strategically executed. Getting a head start now sets you up for success later in the year.
Waiting for new product
While we don't usually see new supplier samples until closer to fall, we typically know what is launching, and ordering early allows you to reserve the incoming inventory while securing a brand new item for your clients or employees. Just a few items that are incoming are:
- NEW styles of Igloo coolers and lunch bags
- Samsonite bags
- Premium wine carriers
- Stanley drinkware
- Skullcandy earbuds
- LED string lights
- MORE colours available for some of our favorite products
Waiting always works out
When it comes to holiday gifting, time is of the essence. Selecting the right products, coordinating branding and packaging, and managing shipping logistics usually require a minimum of four to six weeks for effective execution. Starting your preparations now provides you with the necessary space to create thoughtful, imaginative kits that leave a memorable impact—without the frantic rush at the end. The last thing anybody wants is a situation in which supplier inventories start to dwindle and production schedules become packed. This could result in tighter timelines to approve orders and artwork, rush fees or extra shipping charges, or simply not being able to get your first choice of product. We are always prepared and happy to help clients regardless of when they reach out to start their project, we just want to ensure the smoothest possible experience for you.
Logistics make it hard to start planning early
If the complexities of organizing gifts for a large group are leading you to push this task down on your to-do list, reach out to your sales representative or email info@echopromotions.ca to discuss our pop-up stores and if this could be an ideal solution for your organization. Regardless of whether you choose to pursue the pop-up store option, generating ideas is the essential first step. Even without a set budget or confirmed quantity, we can readily begin to offer you a variety of options.
If you are organizing fall events or planning a holiday thank-you for clients or staff, now is the perfect moment to get started. Early planning enables you to craft a well-thought-out strategy, implement it purposefully, and reduce Q4 stress. We're here to assist you in creating something truly unforgettable—long before the holiday rush arrives.
